Team Building

A company in New York city is spending $3000.00 a month on music lessons for its employees...  Plus it is paying for those lessons on company time so that employees can get together and form mini-bands which will culminate in an end of the year rock concert...  What a waste!
Actually, no... what an ingenious idea to promote team building!  That's what the CEO stated in a recent edition of INC. Magazine.  He got the idea from an unfulfilled childhood dream to learn to play an instrument, plus he was working with a supplier which was able to donate instruments to get the program off the ground.  The idea was simple, get employees of the company from different departments together to work on a common goal... This promotes team building and networking inside of a business.
Too often we work in a larger business where it is often impossible to relate to a coworker in a different department from our own.  We are consumed by our everyday tasks and forget the value of asking questions...  We just don't have time to create a consistent dialogue with coworkers.

Here is my proposal...  Let Core Languages come in to your business to be that common goal that unites a company.  Not only will learning a new language promote interdepartmental communication, but it will serve as a skill that can be used to bridge culture and language gaps to increase your customer base.

P.S.  If you are interested and would like to learn more, please contact us and ask for a free 1 month trial period to see how our program works and to get to know us better.

Intensive Course

One week Intensive Courses:

A German Week in Charleston!  (This example is for our German Week, please request info on any language you desire to learn)- An interactive week where students can learn play and live in German.  Although each Week is specifically tailored to the student’s needs, a normal week will consist of morning classes followed by lunch and a day out on the town.  While practicing German with a NATIVE SPEAKER, students will rediscover the Charleston style that has made this area a Southern delight!  

Sounds decadent, it is, but who said that learning had to be boring.  Psychologically speaking, a person is able to best recall information when present in the atmosphere where the information was learned.  Students will be driven to shopping areas, restaurants, theatrical events, parks, beaches, and sports games where interaction with local Germans and our teaching staff will fill each student with new vocabulary for situational events, enrich students in facts about Germany, as well as broaden their knowledge of cultural and political happenings in Germany.  Your employees won’t stop talking about this one!

Choices... what is important

When customers have the choice between several products or services, how do they decide?  Do customers always choose the cheapest, fastest, most direct approaches?  Or do they expect to pay for quality.  There is a saying "you get what you pay for"...  This saying exists for a reason.  Often, corporations race to offer the lowest possible prices... but what about the quality?  Isn't that important?  At Core Languages, we race to provide the highest quality possible.

Thoughts...

Everyday businesses ask themselves key questions to keep the creative ideas flowing.  Here are some of the questions we ask ourselves here at Core Languages:

Who are our clients?

Why should a client choose us?

What do we offer that is unique?

How do we set ourselves apart from our competitors?

What is the story that we tell (while offering services)?

What makes us remarkable (worth making a remark about)?

How can we make lasting bonds with our clients?

Feel free to comment on how you would answer a few of those questions about us...

Increasing Productivity

We're not in this business to "save" you money. We are here to help you generate increased revenue through empowering your employees. And of course we want to encourage your support of your employees by offering services at a fair price.

Here are a few examples:

A direct approach to creating new revenue streams would be to train an associate to deal with international customers... to speak their language and understand their culture. This would create a relationship that otherwise could not have occurred. And it doesn't even have to be an international customer... take the healthcare profession. Doctors and nurses learning Spanish to speak with the Hispanic population, thus offering better service and a place to feel welcome; that results in referrals and repeat visits.

An indirect approach would be to train an associate in a language so that she could create a more personal dialogue with an international branch of that same company, thus creating a more efficient work atmosphere... thus getting work done more efficiently. Being able to move away from conflict resolution to focusing on shipping the product is the bottom line here.

Or an associate who comes from overseas and brings his family. We train his spouse to function in the new language proficiently to provide peace of mind to the associate while he is at work. No need to worry about how things are going at home, thus being able to concentrate on getting business done at work... Creating an environment of peace and contentment is a powerful thing.

[Posted with iBlogger from my iPhone]

Treating Different Customers Differently

It is true... no two customers are exactly the same.  That's ok.  In fact, that's great.  Whether our client is a large 2000 worker factory or a 2 person consulting company, we are prepared to work with them to create a program that fits their needs...

So, how do we do it?  Well, some things need to be the same across the board, like standardized material, so we can accurately measure success.  We need to be flexible too, so our syllabus can be easily manipulated to allow for any student's learning type and speed.
Most clients ask us to regularly report student progress, offer tutoring on the side, provide class reviews online, offer translation or interpretation services, and all expect simple no-hassle billing. Our answer to these requests and more...  That is what we have been successfully doing for the last 4 years.

So instead of simply saying that we treat customers differently, let put it this way...  We treat all our customers uniquely, all the while offering superior language service.